The Cherita of Chocolate

'Cherita' means Story and here is a motivating story of a mother and daughter who made chocolate a special gifts that you could share with everyone you love.

Strong Mind with Passion

Rizaini Mokhtar (founder), venture into the world of chocolate began as a way to cope with anxiety and grief following her departure from the financial sector to focus on motherhood. It all started with homemade chocolates for friends and family as she established the home-based brand “Chocolate Story” in 2014.

“In moments of great uncertainties and anxieties, find your north star; always choose Faith”

Challenges of Cherita

Despite facing overwhelming challenges running the business alone, she decided to relaunch “Chocolate Story” after a career setback, teaming up with Suri Daman and 6 years later they rebranded their brand as “Cherita Chocolate,” emphasizing on local flavors and sourcing from various Malaysian regions. Soon,their products expanded to chocolate clusters, cookies, and gifts, with packaging conceptualized by Rizaini’s daughter, Nadiah Aminuddin. With all businesses came marketing obstacles, and Cherita Chocolate collaborates with organizations like Persatuan Pembangunan Artisans (PPA) were pivotal. Fast forward, Cherita Chocolate now operates a store in Bukit Jelutong, Shah Alam and booths in prominent locations such as Publika Shopping Gallery and KLIA.

Empowering Goals

Their commitment to empowering women and supporting local artisans defines the essence of their brand and resonates strongly with customers. The journey of Cherita Chocolate from personal passion to successful business epitomizes resilience, innovation, and a steadfast dedication to creating positive change.

Best Quality Products

The Sooka Series, a signature-popular best-seller that features a mouthwatering selection of locally-sourced cacao beans from Selangor, Pahang & Melaka. These carefully crafted Malaysian chocolates are available  in eight delicious flavors, including three milk chocolates and five dark chocolates. One of its most popular offerings is the Graceful Bag gift package, which allows consumers to select any three Sooka Series chocolates of their choosing, accompanied by a personalized card to convey sincere words. These delicious delights are appreciated for their great flavor and diligent presentation, making them an ideal gift for any occasion.

Customised Service

Cherita Chocolate provides a top service by creating personalized chocolates for wide range of occasions, including weddings, business parties, bulk orders, birthdays, anniversaries, and more. Whether it’s personalizing wedding chocolates, branding corporate logos for business events, or crafting themed assortments for special milestones, Cherita Chocolate guarantees that each gift is carefully tailored, adding a touch of sweetness to every occasion and leaving a lasting impression on our beloved chocolate angels.

Sneak peek of delicous mini bars.

Upcoming Flavours

Cherita Chocolate is excited to share a new project that features mini chocolate bars with three different range of cocoa percentages to cater to every taste buds. In response to customer demands, they are introducing 43% milk chocolate, 65% dark chocolate, and 80% dark chocolate variations. Perfect for those who appreciate the pure essence of chocolate, our new mini bars promise a delightful indulgence in every smooth, rich bite.

In the Celebration of Raya 2024

Cherita offer bundle deals for this Raya 2024, perfect for gifting family & friends.

  • Joyful Bag, which includes your choice of one Sooka series chocolate at the standard price of RM35,  and five bags for only RM150.
  • Graceful Bag, includes three Sooka series chocolates for the regular price of RM89, three bags for only RM250.
  • Cookies in a glass jar for RM49 each jar, or save even more by purchasing three for RM135.
  • Standard jar price is RM35, or get three for RM100.

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Top100 Inspiring Story
The views and opinions expressed in Top100 Inspiring Story are those of the authors or brand owners and do not necessarily reflect the official policy or position of and its employees. Any content provided by our bloggers or authors are of their opinion and are not intended to malign any religion, ethnic group, club, organization, company, individual or anyone or anything.


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